Aside: Yes, I loved being around chocolate all day, no, I didn't get tired of chocolate and yes, we had to eat it all the time. I know, tough life, right?
We got a killer discount even on sale merchandise so I started collecting them to use as part of my decorating. Most people don't know that you don't have to fill the heart with Godiva pieces. You can purchase just the empty heart box and it becomes a neat keepsake.
I wanted to make sure I got one of this year's designs because it's really pretty. I bought an empty heart then filled it with the hubs' favorite candies. I did the same thing last year. It might become a tradition. He doesn't like "fouffy" candy and most of what I buy comes from the dollar store and See's. (shhhh, don't tell Godiva)
Buying an empty heart is significantly less expensive than buying a pre-filled one, but those tend to go really fast since most people prefer to customize their gifts over buying the pre-filled hearts. We had so many customers bring in their empty hearts year after year to be filled. It was awesome to see some of the designs from years ago.
Another option is to take a chance and wait until the day after Valentine's Day. If there are any pre-filled heart boxes left in the stores they'll be half off (and since Godiva is now $40 a pound that's an excellent deal!). You'll have the keepsake heart and the chocolates. Bonus!
But, unless the economy is hurting sales, people will be lined up waiting outside the store the day after a holiday to snatch up anything left over. The day after Valentine's Day is the the most popular time to hit the store (at least that was my experience years ago). The hearts are shipped to the store in their own cardboard box so make sure to ask the staff if they have any left over. They're perfect for storage.
Do you have any Valentine's Day traditions?