I want to do another more thorough wrap up but I had to get this off my chest. This is in response to some of the sanctimonious, preachy things I've been reading about BlogHer and the parties.
A few weeks ago I made a phone call I was a little nervous to make because I wasn't sure how it would be received. A year ago after BlogHer '09 I was invited to work with a company (along with many others), but haven't because I didn't see myself well represented in their products. I had asked questions and requested more information but wasn't getting much of a response. This call, to the marketing director, was a last ditch effort of sorts. If I got a good response, the conversation went well and I felt I was really being heard, I'd make more of an effort and would feel good about the partnership.
I made the call and felt much better about the company and the brand afterward. I gave my honest opinion (hopefully not in a mean way) and voiced my concerns. I got an honest answer, not marketing bullshit. I appreciate that. It goes along way. I told myself I'd get more involved, see where things go and continue to push for a change I really feel was needed.
Fast forward to the pre-BlogHer scheduling craziness. I saw that this company would be at BlogHer again. Not only that, but I had invites to both places they would be. I take this as a sign. Now I will have an opportunity to talk face to face, look at new products and offer myself up for any future consulting on products for women of color.
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| Front lobby of their new offices |
I had my first chance to meet with the people from e.l.f. on Friday morning at Getting Gorgeous. I asked if the marketing director was there, introduced myself and thanked her for her time on the phone. We chatted some more, she game me some material to look over and showed me some of the products. Again, I appreciated the conversation.
When it was my turn to get my makeup done, I told Kim, one of the e.l.f. makeup artists, a little bit of my story. Kim is a black woman and is fairly new to the company. She agreed with my perspective and asked if she could pass along my comments to the company president. I gave her my card.
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| New items plus the XBox Kinect |
My next opportunity came at their sponsored party; Glamour and Games. This time, I got to speak with the creative director too. By now, I can tell that my concerns are being heard. I'm being taken seriously. How often does one get the chance to have the ear of top people at a company?* I definitely felt this was my opportunity to be the unofficial spokesperson for other women of color and I couldn't let it go by. Kim did my make up again, and I asked if she would use the mineral power since it was something I planned to order and I wasn't sure which shade to buy.
She chose Dark, which is what I would have ordered. Can you guess where this is going? It was ALL wrong. Instead of the matte coverage mineral foundation is supposed to give, I looked like I had reddish-pink blush all over my face. Kim called the marketing director over.
"See? This is what I've been trying to tell you. Black skin has so many different undertones. This has way too much red in it."
Now I know I have to order Dark and Warm and mix the two. I would not have even thought of doing that on my own. Not only did I get to tell people from e.l.f. that I haven't taken advantage of any of their offers because I was too unsure of how their products would look on my skin, they got to see it firsthand.
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| I was impressed with the variety |
If I had ordered the Dark and put it on at home with those results, (especially given my previous frustration) I would have written them off entirely. Would I have told others why I didn't use their products? Would I have sent out a frustrated Tweet or email? Who knows. But they would have lost me for good.
So yes, I was at a parties when I could have been in sessions or listening to closing keynotes. But, if listening to my concerns and seeing how awful my face looked with their product on it is even a small catalyst for change within e.l.f., (or better yet, gives Kim the opportunity to develop the line for women of color that she wants to do) then it was totally worth it for me.
YOU may not have had an interest in the sponsored parties but there's no reason to look down your nose at those who did. Not everyone goes to a conference for the same reasons. Since the conference ended I've read too many posts about what I should and should not have been doing at BlogHer. How dare I enjoy New York! There's learning to be done! MYOB.
I'm not here to police anyone. I won't tell anyone how they should spend their time at an event they used their own money to attend. It's not up to me to determine what value anyone gets by attending a conference. We all have our reasons for going to BlogHer (or any conference) and they're all different. That's supposed to be part of the beauty of blogging! Celebrating our differences! How sad that, immediately after an event that is supposed to inspire, educate and empower our community some people can only judge.
You do you and I'll do me, agreed?
*Social media has made us think we always have someone's attention. Most companies, if they're doing it right, are monitoring what we say but how many are willing to take action before it becomes damage control?
Thank you to e.l.f. and XBox for hosting!
To say I am a picky eater is just as much of an understatement that the Empire State Building is tall. I could, and do, happily eat the same things over and over again and I don't like to experiment. I bring things I like, rather than crowd pleasers, to potlucks because then I know there will be at least one thing I will eat. 
