Showing posts with label Glamour magazine. Show all posts
Showing posts with label Glamour magazine. Show all posts

Kudos to Maybelline

Friday, March 13, 2009

Flipping through the April issue of Glamour magazine this morning I saw something in an ad that made me happy. Thank you Maybelline for offering a full range of skin colors in your liquid mousse foundation samples. I've always been turned off when I see the ads with samples attached that are of zero use to me.

If I can't try something before I buy it, I'm not going to bother. I've been there, done that with buying makeup, trying it at home and getting frustrated when it doesn't match my skin tone.To be perfectly honest, I don't wear "drugstore" cosmetics like Maybelline and Covergirl is for this exact reason. I have a feeling I'm not alone. So kudos to you for at least giving me the option.

I shouldn't have to subscribe to Ebony or Essence magazines to find the latest trends in skincare and makeup and try them on. It's exclusionary, plain and simple. I get that magazines spend thousands of dollars in research to determine who their target audience is. And, I get that makeup companies want to put their product samples into the hands of someone most likely to buy them. But, perhaps cosmetics companies should spend some of those dollars to find out who's NOT buying, and why.
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