I've been cleaning up my dashboard, getting rid of posts I started but never finished, and came across this one from almost one year ago today. It's amazing we're still talking about stats, what they mean and how companies should do their own initial research. I wonder how many PR and marketing firms are actually listening? The successful campaigns seem to be the exception, not the rule.
I left a long, kind of angry comment on a marketing blog recently and I feel badly for taking over the conversation. The post is directed at PR people and focuses on what mom's who blog would like PR people to know about working with us. Rohit lists some excellent points as did others in the comments section. His post touched a nerve and brought back a bad memory for me. This is my comment, copied and pasted in full:
"Very good points! Another stumbling block I run into is companies who only want to play "the numbers game." Please don't assume that just because our numbers haven't made it to the level of other bloggers, that our opinions aren't just as valid. I would much rather read a review from someone who had a real, legitimate need for a product over someone who was given the opportunity just because they have 'X' number of subscribers or 'X' number of unique visits per day. Also, please consider that someone who does a lot or reviews and giveaways may have big numbers, but not a very engaged audience (people who only subscribe and comment for the giveaway for example).
Showing posts with label stats and traffic. Show all posts
Showing posts with label stats and traffic. Show all posts
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I had a company agree to work with me on a brand-new site I contribute to. There was no free product involved, just a feature in an article I was putting together. When the PR person asked for the site stats I was very honest that the site had only been live for less than two months and that we were trying to build a readership and had not started using any analytics features because it was too early. I never heard from her again. Needless to say, I now have a very poor image of her, her company and their product and can't see myself buying from them let alone offering to include them in a national event I have coming up that they might be a really good fit for. Can you say, burned bridge?! Sorry to hijack your comments with my rant but this still really upsets me!"
I still refuse to give this company any of my money and won't recommend them for business or personal occasions. Small isn't synonymous with non-influential.
Do you feel bloggers and PR/companies have made any progress toward working better together in the past year?