Blissdom 2010 Recap: Blissfully Inspired

Monday, February 8, 2010

What to say about Blissdom? If I only could only use one word it would be fabulawsome. In the airport on the way home, I wore my tiara from the pajama party because I wanted the feeling to last just a little bit longer.

Alli, Paula and Barbara wanted to create a welcoming, comfortable environment and they succeeded in spades. Even in a space as ginormous as the Opryland they managed to make it an intimate experience (seriously, I was having 3 Day flashbacks with all the walking we did!).

Even though I didn't know too many people before the conference, now I feel like I have a whole new circle of friends. It's always so nice to meet the people behind the avatars and blog posts. And can I just say, y'all were an amazingly beautiful and well dressed bunch of women! (Southern nod to Rachel and Robin)

I will have a lot more to say about Blissdom in future posts, but here are a few of my highlights:

*The workshops. I went to Vlogging and Editing, SEO, Advanced Social Media and caught the tail end of Media Training. I got a lot out of all them and hope to put what I learned into practice and make this a better place for you to hang out.

*The opening keynote. Man, did Kevin Carroll knock it out of the ballpark! We laughed, we cried and then laughed some more. I will never look at a soccer, basket or kickball the same way ever again.

*Hanging out with my fellow Tastemakers and watching Jessica showcase her inner cheerleader (someone, please tell me they got that on video!?). The event (the whole experience) was fun and different. I appreciate the chance to participate and embarrass  myself in front of a live audience. Congrats JoLynne and Rachel!

*Getting to see Renee, Danielle, Christine, Stacie, Casey, Audrey, Julie, Melanie, Erin (and her adorable baby!) and so many others again. A virtual hug just isn't the same as a real one.

*My first (but hopefully not last) speaking opportunity. It was slightly out of my comfort zone and all the faces in the audience made me want to faint but I'm so glad I did it. Having people ask me questions at the end of the session was incredibly gratifying.

*Being alone in the hotel hallway with Harry Connick Jr.! He was on his way backstage and I didn't want to bother him, but holy regrets I should have asked for a picture. Listening to him sing wasn't too bad either.

*Finally meeting Redneck Mommy (more on that later, she threatened me, and I liked it).

I learned so much at Blissdom and have so much to think about, both personally and professionally. I must also give a special thank you to Liz Strauss. At the Personal Branding session, she answered my question about bringing more of myself into the blog and her answer smacked me over the head and was exactly what I needed to hear. 

There will be way more Melanie coming out on these pages soon. I hope you'll like her, I hope you'll respect her voice and appreciate her desire for increased authenticity. I hope she doesn't scare you away. But, if she does, she will have to be OK with that. She'd rather lose traffic and followers than to keep losing any more of herself. She learned that at Blissdom too.

Other things I took away:

We are powerful.

We are trendsetters.

We are trail blazers.

We are loyal.

We are experts in our own rights.

We are amazing!

What did you take away from Blissdom?

There are Blissdom recap posts all over the place. JoLynne and Tamara are hosting link ups.Christine has a giant linkfest. There are tons of Flickr photos too, including ones for Annissa. If you feel the need to know about every spectacular moment, search the #blissdom hashtag. Pictures coming soon!

Thank you to everyone who made attending Blissdom possible: To Alli and Barbara for asking me to speak. I am still beyond flattered. To Jessica, Liz and Brittany; Fleishmann-Hillard and the US Potato Board for sending and taking such good care of me!

Blog Stats, Traffic and Followers: The Only Way to Measure Reach?

Thursday, February 4, 2010

Are your blog stats holding you back?

A few weeks ago I submitted my blog to be considered for a product testing opportunity. I was really excited because the product is something I feel I need, I can see myself using for more than just its intended purpose and really feel would impact my life greatly.

The PR company sent a survey asking about my traffic, other stats and any accolades I have received. Basically, they wanted to know how popular I am. I submitted my answers and knew I probably won't have a shot at participating. I'm bummed because I know I can give a really thorough review based on the areas I see myself using this product. I've already got several post ideas as to how I would use it. Now I'm not so sure I'll get the chance.

The panel I'm participating in Saturday at Blissdom is about advertising. Working with the other panelists on the presentation got me thinking about blog stats and traffic and how those things are measured. In my mind, blog numbers don't always paint an accurate picture of a person's influence.

So many of us have smaller, personal blogs with low numbers comparatively. But, so many of us are on the PTA, lead girl scouts, are active in our childrens' classrooms, on their sports teams, we volunteer, we have busy social lives, etc. etc. And, if we're active within our social media circle, then there's even more of a chance something we talk about will also be talked about by other influencers. 

I hear so many times that PR and brands want to develop long lasting relationships with us, but the first questions I'm asked are almost always about my stats. It's frustrating and I feel like I'm caught in a vicious circle: my blog isn't big enough for some opportunities but the chance to talk about those opportunities could help my blog grow. I'm not sure what the formula needs to be to include other avenues of influence, but I hope someone figures that out soon.

I'm hoping some of the things I pick up at Blissdom will help me find a way to make the most of the opportunities that do come my way, and open the door to new ones. How have you overcome the stats challenge? What have you done to help you get noticed?

Photo from Google Images and psdgraphics.com
 
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