A few beginner's tips on monetizing a personal blog

All of the panels at Blissdom were awesome and so informative. I'm sure all the panelists could have used and extra hour to give their information. I spoke on the Wizard of Ads panel. Mary Anne had so much info to cover in such a short time, I didn't chime in as often as I wanted to, but I really appreciate how much she let me into the conversation.

Alli and Paula wanted me on the panel to talk about monetizing from a personal blogger's perspective, as it's an entirely different beast than advertising a site (like 5 Minutes for Mom) or niche blog, and it's even more challenging for blogs like mine, which are new and still growing.

If I'd had more time I would have given these examples of my experience in terms of the mistakes I made and things I wished I'd done differently. Hopefully I can help anyone who is just starting out. I think I'll break up the information into more than one post since I want to cover appearance, stats and influence, ad networks, and media kits.

Appearance:

My first layout wasn't practical and didn't meet my needs anymore. It wasn't ad friendly and didn't have the look I wanted so I changes it to the current one. When looking for a template, keep a list of which blogs you currently visit that appeal to you visually and take note of WHY you like them: width of the sidebars, size of the header, the navigation bar, the footers, fonts etc. etc. 

If you're hiring a designer, they will ask you for this information. Give them as many links, screen shots or examples as you can. Find a theme that can accommodate more than one ad size. Then, look online for free themes and templates that match your likes as closely as possible. Before I contacted my designer, I created a test blog and downloaded a few themes so I wouldn't have to worry about screwing up the main blog.

Now that my current layout has been live for awhile it's not working as well as I hoped so I'll be changing it. I'm also going to change my header. I love my header. It's cute and fun. But, as the direction I want with the blog has changed, I know I have to sacrifice cute and fun for practical. The header takes up way too much real estate that I could be using more effectively. Having ad space above the fold is key. My header is eating into that space and my re-design is going to take that into account.

Stats and influence:

As you're growing, it can be a little depressing at times to monitor your stats. But, that's the way the game is played, so be prepared to know yours. Information on our stats is pretty accessible. Having to provide them to a company can seem like doing their research for them. Plus, I think stats can be inflated and aren't an honest measure of influence, but until some other metrics are brought in, you're going to need to them.

I have three different monitoring services: Site Meter, Get Clicky and Google Analytics. You don't need three, but each one offers something a little different and I like to cross reference. Another set of data you should have on hand is demographics. Knowing about your readers can be invaluable when submitting your blog for PR opportunities or reviews. You can create a free survey on sites like Survey Monkey. I did one awhile ago and it was very helpful. 

Being able to tell a marketer that 42% of your readers are women aged 35-45 and 58% have children under the age of 18 will set you apart and establish you as a professional. Your blog is your resume. If you don't have numbers on your side, include any other areas of your life, both online and offline, where you frequently interact with others like guest posting or book club. Don't be afraid to sell yourself!

I'll talk more about ad networks and media kits in a future post. If you want a more detailed account of the Wizard of Ads session, Angela England did a great job taking thorough notes. She has other sessions recapped as well.

Blissdom 2010 Recap: Blissfully Inspired

What to say about Blissdom? If I only could only use one word it would be fabulawsome. In the airport on the way home, I wore my tiara from the pajama party because I wanted the feeling to last just a little bit longer.

Alli, Paula and Barbara wanted to create a welcoming, comfortable environment and they succeeded in spades. Even in a space as ginormous as the Opryland they managed to make it an intimate experience (seriously, I was having 3 Day flashbacks with all the walking we did!).

Even though I didn't know too many people before the conference, now I feel like I have a whole new circle of friends. It's always so nice to meet the people behind the avatars and blog posts. And can I just say, y'all were an amazingly beautiful and well dressed bunch of women! (Southern nod to Rachel and Robin)

I will have a lot more to say about Blissdom in future posts, but here are a few of my highlights:

*The workshops. I went to Vlogging and Editing, SEO, Advanced Social Media and caught the tail end of Media Training. I got a lot out of all them and hope to put what I learned into practice and make this a better place for you to hang out.

*The opening keynote. Man, did Kevin Carroll knock it out of the ballpark! We laughed, we cried and then laughed some more. I will never look at a soccer, basket or kickball the same way ever again.

*Hanging out with my fellow Tastemakers and watching Jessica showcase her inner cheerleader (someone, please tell me they got that on video!?). The event (the whole experience) was fun and different. I appreciate the chance to participate and embarrass  myself in front of a live audience. Congrats JoLynne and Rachel!

*Getting to see Renee, Danielle, Christine, Stacie, Casey, Audrey, Julie, Melanie, Erin (and her adorable baby!) and so many others again. A virtual hug just isn't the same as a real one.

*My first (but hopefully not last) speaking opportunity. It was slightly out of my comfort zone and all the faces in the audience made me want to faint but I'm so glad I did it. Having people ask me questions at the end of the session was incredibly gratifying.

*Being alone in the hotel hallway with Harry Connick Jr.! He was on his way backstage and I didn't want to bother him, but holy regrets I should have asked for a picture. Listening to him sing wasn't too bad either.

*Finally meeting Redneck Mommy (more on that later, she threatened me, and I liked it).

I learned so much at Blissdom and have so much to think about, both personally and professionally. I must also give a special thank you to Liz Strauss. At the Personal Branding session, she answered my question about bringing more of myself into the blog and her answer smacked me over the head and was exactly what I needed to hear. 

There will be way more Melanie coming out on these pages soon. I hope you'll like her, I hope you'll respect her voice and appreciate her desire for increased authenticity. I hope she doesn't scare you away. But, if she does, she will have to be OK with that. She'd rather lose traffic and followers than to keep losing any more of herself. She learned that at Blissdom too.

Other things I took away:

We are powerful.

We are trendsetters.

We are trail blazers.

We are loyal.

We are experts in our own rights.

We are amazing!

What did you take away from Blissdom?

There are Blissdom recap posts all over the place. JoLynne and Tamara are hosting link ups.Christine has a giant linkfest. There are tons of Flickr photos too, including ones for Annissa. If you feel the need to know about every spectacular moment, search the #blissdom hashtag. Pictures coming soon!

Thank you to everyone who made attending Blissdom possible: To Alli and Barbara for asking me to speak. I am still beyond flattered. To Jessica, Liz and Brittany; Fleishmann-Hillard and the US Potato Board for sending and taking such good care of me!

Blog Stats, Traffic and Followers: The Only Way to Measure Reach?

Are your blog stats holding you back?

A few weeks ago I submitted my blog to be considered for a product testing opportunity. I was really excited because the product is something I feel I need, I can see myself using for more than just its intended purpose and really feel would impact my life greatly.

The PR company sent a survey asking about my traffic, other stats and any accolades I have received. Basically, they wanted to know how popular I am. I submitted my answers and knew I probably won't have a shot at participating. I'm bummed because I know I can give a really thorough review based on the areas I see myself using this product. I've already got several post ideas as to how I would use it. Now I'm not so sure I'll get the chance.

The panel I'm participating in Saturday at Blissdom is about advertising. Working with the other panelists on the presentation got me thinking about blog stats and traffic and how those things are measured. In my mind, blog numbers don't always paint an accurate picture of a person's influence.

So many of us have smaller, personal blogs with low numbers comparatively. But, so many of us are on the PTA, lead girl scouts, are active in our childrens' classrooms, on their sports teams, we volunteer, we have busy social lives, etc. etc. And, if we're active within our social media circle, then there's even more of a chance something we talk about will also be talked about by other influencers. 

I hear so many times that PR and brands want to develop long lasting relationships with us, but the first questions I'm asked are almost always about my stats. It's frustrating and I feel like I'm caught in a vicious circle: my blog isn't big enough for some opportunities but the chance to talk about those opportunities could help my blog grow. I'm not sure what the formula needs to be to include other avenues of influence, but I hope someone figures that out soon.

I'm hoping some of the things I pick up at Blissdom will help me find a way to make the most of the opportunities that do come my way, and open the door to new ones. How have you overcome the stats challenge? What have you done to help you get noticed?

Photo from Google Images and psdgraphics.com

Tastemaker Challenge #3 Meals in a Time Crunch

For the third and final Tastemaker 2010 challenge, we were to prepare a meal in 30 minutes or less. I found a Loaded Baked Potato soup recipe to use up all the potatoes I had leftover from the last challenge.

If I make this again I'll only use 3 potatoes instead of 5 and increase the chicken stock to 3 1/2 - 4 cups. The soup went from liquid-y to almost mashed potato consistency after I turned it off as the potatoes soaked up all the moisture. 

Being part of the Tastemaker Challenge was fun. It was a little out of my comfort zone since I'm no chef but I liked looking for the recipes. 

I'm looking forward to our final challenge at Blissdom. If you'll be there please RSVP for the party and make sure you say hello!

Video #1- Potatoes Celebrate National Seafood Month here.

Video #2- Meals on a Budget here.

Video #3- Nutrition in a Time Crunch here.
 

The US Potato Board and Fleishman-Hillard are covering my costs to attend the Blissdom conference and provided money to buy and/or ingredients for the Tastemaker meals.

Tastemaker 2010 Challenge #2: Nutrition on a Budget

Something I've been wanting and needing to do is start menu planning. I'm the type who, come 4 o'clock, is usually still not sure what I'll be serving for dinner. I know that menu planning saves time and money. I know what I'm supposed to be doing, I just haven't had the motivation to do it.

Since my first real experience using coupons and grocery store circulars, I'm feeling more confident about how to shop and maximize savings so menu planning seems like the next logical step. In my second Tastemaker video, I talk a little bit about how I plan to get started as well as make a recipe using some featured sale items from this week's Vons circular.

The recipe is from Rachel Ray. I changed mine slightly, omitting the sour cream, heavy cream and carrots. 

A few other Tastemaker notes:

*If you are going to be at Blissdom, please RSVP for the Tastemaker Showdown Party and say hello. I need all the support I can get!

*View the new video and the first, Ideas for a Movie Night themed party on You Tube.  Don't forget to rank the videos with five stars please!

*Get to know the other Tastemaker Challengers, view recipes and learn about potato nutrition on the Mom's Dinner Helper site.

The US Potato Board provided a stipend for supplies to make my recipe and are covering my expenses for the Blissdom conference. Thank you Fleishman-Hillard for being so beyond patient!

I Thrive Under Pressure (I Hope)

Let's hope the second and third wind I used to get when I was a working mom kicks into high gear soon.

-I will most likely have to re-shoot part of my Tastemaker video.

-I still have one more video to make.

-Blissdom is right around the corner.

-I still need to arrange after school childcare for Tyler for while I'm away.

-Our family vacation is right after that.

-I still need to arrange for cat sitting while we're away.
-Said cat shit on the carpet this morning.
-I used the Spot Bot and promptly spilled the dirty water back into the carpet.
-I'm taking Tyler to the doctor shortly because the side of his neck is swollen and tender to the touch since yesterday.



The pressure is on, but I can take it. How has your day been so far?

Advice for Newbies: Attending Blog Conferences

Even though I'm not a seasoned conference goer I did learn a few things (read: made a lot of mistakes) from going to BlogHer and the two trips right after wards that I hope will help other newbies:

Your carry-on

My dad works for the TSA so I asked what I could do to speed up the security check through process. I bought an airport approved laptop sleeve and everything went into ziptop bags: cords, chargers and flash drives in one, breath mints, tissues, a pen, compact, lip balm, travel size hand lotion, a few individually wrapped Wet Ones and a granola bar in another. All my makeup went into the checked bag (I saw someone fighting to keep her expensive foundation - she lost). After all that caution it was my banana that got me pulled me aside! I wore my lace-up tennis shoes for comfort's sake and it was a pain. This time I'm wearing slip-ons with Peds and carry a pair of fuzzy socks.

Carrying your stuff around at the conference

I was fortunate to have TJ Maxx and Marshalls as sponsors and bought a laptop shoulder bag on one of my shopping trips. It was stylish, fit my laptop and had many pockets. But holy pedometer! I wasn't thinking about the amount of walking I would be doing. 

Between the laptop, cords, camera, Flip, notebook, my wallet, water bottle, snacks and things I picked up along the way, my bag was HEAVY. My neck and shoulders were killing me by the end of day one. I ended up transferring everything to the backpack I got at the Mom Select suite and it worked out so much better. It didn't 'look' nice (in terms of fashion) but it was much more practical and saved my hide when I was 10 pounds over my luggage weight limit for the flight home.

Extra bags

My mom suggested I take an extra duffel bag with me and I'm so glad I listened to her. She had several small, foldable handle bags that zipped closed and she let me borrow one. 

Again, totally necessary when I was over my luggage weight limit. I moved my dirty laundry to the zippered duffel and made it my second piece of checked luggage. I prayed it wouldn't open and my undies would would be all over the conveyor belt. In addition to a small bag I'm also planning to bring one of my re-usable shopping bags.

Business cards

I had plenty to take with me, but what I didn't do the first day was carry enough on me. I borrowed a Gucci wallet from my mom because it's nice and slim. I thought it would be perfect for carrying my cards and storing the cards I received rather than just dropping them into my bag. It didn't quite work that way. I gave out all the cards I had on me and the skinny wallet was bulging after the morning speed dating session.

For Blissdom I'm going to carry a lot more cards on me (your conference badge has a pocket, keep some cards in there, too) and probably be tacky and keep a ziptop bag to store all the ones I receive. At least they'll all be in the same place and I won't be gathering cards from all my pockets at the end of the day. If you don't have cards yet, get to ordering! Plenty of sites offer free cards. I had those last year and was kind of ashamed not to have professionally designed ones, but I definitely wasn't the only one. Don't be embarrassed, it's not a big deal.

A lightweight wrap

I am ALWAYS cold (case in point, I have a room heater going at full blast at my feet as I type). BlogHer, the General Mills tour and MarMaxx event were in July and August and though the weather was nice, it was freezing in the conference rooms! 

(Katrina from Fickle Feline and Alli from Mrs. Fussypants. 

Sorry to Tricia and JoLynne, PicNik cut you off! )

I purposely stashed a wrap in my bag at all the events and I'm so glad I did. The wrap I have only covers my shoulders. I wish I'd chosen a slightly wider one, but I still plan to take it with me to Blissdom and Disney since it travels really well.

Contact information -keep it handy

I am pretty anal when it comes to details. I had every itinerary, contact sheet, flight schedule and parking reservation printed out. Those things were in my email too but several airports had really bad free WiFi that I couldn't access at all. If I'd relied on having access with my laptop or iPod Touch when I missed my flight to Boston, I'd have been screwed. I also sent the info to my mom, dad and Phil, just in case (See? Anal).

Don't forget to update all your Apps (especially the flight tracker if you have it) and download all your books and movies. I finished my book on the flight in to BlogHer and refused to pay airport prices for a new one.

If you're new to blogging as well as the conference scene, Melanie has a great post with links to other articles that will get you started.

If you have a tip for attending conferences or trips please share it!

Bloggers, Conferences and Sponsorships: Think Outside the Box

I think conferences are going to be really big again this year, possibly bigger than last year, both for attendees and sponsors (even with the new FTC guidelines). It seems many bloggers and companies started to see the value of learning and interacting in addition to the parties and fun. Conference season goes into full swing with Chicks Who Click in a few weeks and Blissdom and Mom 2.0 next month. There seem to be new conferences debuting this year, too (Mom It Forward has a good list compiled of almost all the conferences for 2010). 

Last year, especially after BlogHer, there was a lot of "discussion" on the BlogHer site about sponsorships, what bloggers were doing to get them and how they were to fulfill their obligations once at the event.

Conference organizers have taken note of the attendees' concerns and changed or added to guidelines on sponsored bloggers and how they need to comport themselves while at a conference. I hope companies are paying attention and ready to start thinking outside the box in terms of how to sponsor a blogger, what they are going to require of the blogger and what types of things bloggers are going to offer in their sponsorship packages.

Last year, a company decided to sponsor a blogger and held a contest: write a post about why going to (insert conference) is important to you, link back to us and get people to vote on your post. That seemed to be the standard MO. Which, wasn't necessarily a bad thing. I was a finalist in the same type of contest and am thankful I had the opportunity. But, how many of those types of posts can one person write? When does it go from being authentic to copy and paste?

After I didn't win the sponsorship I was reluctant to enter any more contests.  I was afraid to turn off my readers who had zero interest in the conferences and afraid to seem so hard up to go that I would sell myself to the highest bidder (even though I was). Plus, it took a lot of time asking for votes and keeping up with my progress. Looking back, I can only remember three companies who offered to sponsor bloggers and I'm sure there had to be at least 10. I didn't buy their products either so really, how effective could that tactic have been?

If a company has the conference(es) in mind where they'd like to establish a presence, now is the time to start planning. I have a feeling there will be many more bloggers looking for such opportunities this year. Someone is going to be a good fit for the brand. Send out a query to your current contact list just to get an idea of who's interested. Start following the hashtags on Twitter, check to see if there are fan pages on Facebook, Mom Bloggers Club or Twitter Moms. The interest is there, and it could pay off really big for a company not afraid to do a little homework.

I also hope more bloggers take a pro-active approach this year and go after sponsorships on their own. I was terrified to pitch to Foot Petals, TJ Maxx/Marshalls and Nimli* but it totally paid off. I got to work with brands I was excited about and had great new clothes, shoes and custom jewelry to wear. Think of businesses you frequent, products you already use or companies you admire and ask the question. Your passion for them will be your biggest asset. Think of what you have to offer and create a proposal. The worst that can do is the company says no! 

How do you forsee companies and bloggers approaching conference sponsorships this year? What do the FTC guidelines mean for those who are sponsored? 

 

*Those were my sponsors for BlogHer last year who provided products for me and for me to give away. I am going to Blissdom courtesy of the Tastemakers and US Potato Board. I'm speaking at Blissdom as well. We're attending Disney's Social Media Moms but it's on our dime.