Showing posts with label Mabel's Labels BlogHer 2009. Show all posts
Showing posts with label Mabel's Labels BlogHer 2009. Show all posts

Bloggers, Conferences and Sponsorships: Think Outside the Box

Friday, January 8, 2010

I think conferences are going to be really big again this year, possibly bigger than last year, both for attendees and sponsors (even with the new FTC guidelines). It seems many bloggers and companies started to see the value of learning and interacting in addition to the parties and fun. Conference season goes into full swing with Chicks Who Click in a few weeks and Blissdom and Mom 2.0 next month. There seem to be new conferences debuting this year, too (Mom It Forward has a good list compiled of almost all the conferences for 2010)

Last year, especially after BlogHer, there was a lot of "discussion" on the BlogHer site about sponsorships, what bloggers were doing to get them and how they were to fulfill their obligations once at the event.

Conference organizers have taken note of the attendees' concerns and changed or added to guidelines on sponsored bloggers and how they need to comport themselves while at a conference. I hope companies are paying attention and ready to start thinking outside the box in terms of how to sponsor a blogger, what they are going to require of the blogger and what types of things bloggers are going to offer in their sponsorship packages.

Last year, a company decided to sponsor a blogger and held a contest: write a post about why going to (insert conference) is important to you, link back to us and get people to vote on your post. That seemed to be the standard MO. Which, wasn't necessarily a bad thing. I was a finalist in the same type of contest and am thankful I had the opportunity. But, how many of those types of posts can one person write? When does it go from being authentic to copy and paste?

After I didn't win the sponsorship I was reluctant to enter any more contests.  I was afraid to turn off my readers who had zero interest in the conferences and afraid to seem so hard up to go that I would sell myself to the highest bidder (even though I was). Plus, it took a lot of time asking for votes and keeping up with my progress. Looking back, I can only remember three companies who offered to sponsor bloggers and I'm sure there had to be at least 10. I didn't buy their products either so really, how effective could that tactic have been?

If a company has the conference(es) in mind where they'd like to establish a presence, now is the time to start planning. I have a feeling there will be many more bloggers looking for such opportunities this year. Someone is going to be a good fit for the brand. Send out a query to your current contact list just to get an idea of who's interested. Start following the hashtags on Twitter, check to see if there are fan pages on Facebook, Mom Bloggers Club or Twitter Moms. The interest is there, and it could pay off really big for a company not afraid to do a little homework.

I also hope more bloggers take a pro-active approach this year and go after sponsorships on their own. I was terrified to pitch to Foot Petals, TJ Maxx/Marshalls and Nimli* but it totally paid off. I got to work with brands I was excited about and had great new clothes, shoes and custom jewelry to wear. Think of businesses you frequent, products you already use or companies you admire and ask the question. Your passion for them will be your biggest asset. Think of what you have to offer and create a proposal. The worst that can do is the company says no! 

How do you forsee companies and bloggers approaching conference sponsorships this year? What do the FTC guidelines mean for those who are sponsored? 
 
*Those were my sponsors for BlogHer last year who provided products for me and for me to give away. I am going to Blissdom courtesy of the Tastemakers and US Potato Board. I'm speaking at Blissdom as well. We're attending Disney's Social Media Moms but it's on our dime.

Gift Card Winner

Monday, February 23, 2009

*Sorry guys! I didn't realize I had the video marked private! It's open now.

Thank you, thank you, thank you for all the support during the voting period. Seeing the tweets and posts made me feel all warm and tingly.


I couldn't use the random number generator site the way I normally do. A few people didn't leave separate comments and one person didn't want to enter but was showin' the love. I wrote the 35 entries on slips of paper and had Drama Kid help me choose the winner.



When I was watching the video for the first time, I laughed so hard I spit (see if you can guess why). And the winner is...



Did you hear it? That *thud* was the bowl landing on the floor. When I accidentally let it go I thought, "oh shit! I hope it doesn't land on his head, his eyes are closed!" I was hoping it wouldn't be very loud. Oh well. And yes, my Valentine's Day decorations are still up. Congratulations Carolyn*! Still waiting on the BlogHer contest results unless I'm a total dummy and haven't seen anything posted online. Stay tuned!

*You have until Wednesday to claim or I'll have to choose another winner.

Luck Be A Lady Tonight

Friday, February 13, 2009

I'm buying a lottery ticket tonight. I've had such good luck recently I'd be a fool not to.

A few weeks ago I won this leather case for my iPod Touch from Live SpeakR (video review coming soon).



I won a box of Little Debbie 100 calorie snacks from Melanie at Don't Try This at Home (can't wait for it to get here!).

I won this box of Lake Champlain chocolates from Spatulas, Corkscrews and Suitcases. (Today's recipe is for mini Red Velvet cakes, so cute!)

I got this all in one at the Kodak event I went to earlier this week.


Drama Dad and I are being interviewed by a national magazine and might be featured in the May issue! I don't know if I'm allowed to say yet but it's a magazine I read and I'm so stoked about the opportunity!

And on Wednesday I found out I'm one of 10 finalists in the Mabel's Labels BlogHer 2009 sponsorship! I'm overwhelmed and so happy Mabel's feels I'm worthy of the chance to go to BlogHer on their behalf. Read my submission here.

The winner of the Mabel's Labels contest is determined by votes. I'm having a contest to say thank you to everyone who votes for me. I have gift cards from the holidays that I've been hanging on to and I'm glad I did because now I can pay it forward.

None of this would have happened if it weren't for this blog. I'm so blessed and thankful. Having you all here
makes me want this space to be the best it can. For that, I want to pass a little of my luck on to you.

I have for one winner a $75 prize package:
(2) $25 gift cards to Restaurant.com (they're in my email)

(1) $5 Starbucks card

(1) $10 Target card

(1) $10 Barnes and Noble card


There will be three opportunities to win*:

1. Vote for me and leave a comment here that you've done so.

2. Send out a Tweet and leave the URL here. (optional, you need a Twitter account)

URL for this post: http://tiny.cc/T1WAE
URL to Mabel's Label's voting page: http://tiny.cc/b4HNU

3. Post the button below on your site (optional, voting ends 2/23 so it
won't need to be up very long)

*ETA 2/22: This contest and the voting are closed. I'll be choosing the winner after verifying the entries. Thank you!

That's it! Thanks so much for coming to this blog and being so supportive. It means the world to me to have made so many friends. There are literally thousands (if not millions!) of places you can spend your time online and the fact that you choose to come here is flattering and humbling. Thank you!


Congratulations to all the finalists. I'm honored to be in your company!


*The rules: Leave a comment for each of the items you decide to do. I'll draw a winner at random after the voting ends on 2/23. The winner will be notified here and via email and will have 24 hours to respond or a new winner will be chosen. Likewise if the chosen winner is verified to have not fulfilled the requirements (not posting the button or Tweeting as stated) they will be disqualified and new winner chosen. You do not have to follow my blog to enter. PLEASE make sure there is a way to contact you in your entry! If I can't, find you I will have to pull a new winner. Please follow the Mabel's Labels voting rules! This is a pretty big prize (IMHO) and I want to be fair to everyone. I owe a huge thank you to Melanie for helping me with the button code! FYI- None of these people asked me to link to them. Good luck everyone!

 
copyright melanie sheridan 2009 template design by Studio Mommy (© copyright 2015)