AJ Wright Shopping Challenge: Bring It!

Monday, June 14, 2010

I first learned the term off price shopping when I went to Boston last year for the TJ Maxx/Marshalls event. A few weeks ago, I got an opportunity to learn a little more about it in the form of a shopping challenge. AJ Wright, another store under the TJX Group of stores, emailed and asked if I'd be willing to take a $100 shopping challenge at their new store in Norwalk. Me? Take a shopping challenge? Does the Pope wear Prada?! 

I decided to make a day of it and pulled Tyler out of school early. I dropped him off to spend the afternoon with my dad because we hadn't seen him since the holidays. The store didn't open to the public for another few days so we had it all to ourselves. We learned a bit about how AJ Wright is different from TJ Maxx and Marshalls, their commitment to the communities where they open stores and their model search contests, and then they let us loose.

Armed with $100 and 2 hours to spend it wisely, I went all over the store. AJ Wright has the same departments as TJ Maxx and Marshalls so I was able to look at bedding, bath items and kitchen stuff. I decided to be selfish and stick with clothes and shoes for me.

I did really well. I bought 4 tops, one skirt, one pair of shoes, 2 Star Wars guys for Tyler and a shirt for Phil (Happy Father's Day!) and only went slightly over budget.

I asked if the stores will have better seasonal selections. One thing many of us said at the TJ Maxx/Marshalls event was that those of us in warm climates get frustrated when the sweaters and jackets start showing up in August. AJ Wright has fewer stores to buy for and can tailor the selections a little better for the market the store is in. I should have asked if there will be A and B stores the same as TJ Maxx and Marshalls.

AJ Wright is compared to Old Navy in terms of where it fits in to the TJX group of stores. I can definitely see that as true. The prices at AJ Wright were lower than TJ Maxx/Marshalls (which is hard to do!) but I could tell the quality on some items isn't the same and there weren't as many designer labels as I can find at TJ Maxx or Marshalls (though there were designer names in many of the departments).

At the event with me:
Amanda of Mommy Mandy
Ashley of  Me and My 3 Kids
Caryn of Rockin' Mama

Thank you to AJ Wright and SBC Advertising for such a fun afternoon!

You can see the rest of my photos on Flickr.

*AJ Wright gave me $100 to spend in the store as well as transportation to and from my father's house.


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