I had an opportunity to shop at Smart and Final Extra a few days ago. I haven't been there in ages, mainly because we have a Costco membership and I didn't see a need to visit another 'big box' store. I'm pleasantly surprised with the changes they've made to attract 'regular' grocery shoppers.
The fact that they own Henry's Marketplace, one of my favorite stores for produce, is a big plus for me. I can definitely see myself going there to take advantage of really good sale items. Their prices are in line with the stores I shop in now and fit with my goal of keeping our grocery budget in check.
What I liked about Smart and Final Extra:
1. They accept coupons!
2. You don't need a card for the in-store savings.
3. The prices are competitive.
4. The produce section offered a wide variety.
5. I can shop there 'normally' but also go in for the large sized items I'd typically buy if we're ever having a party (without the long lines!).
What I'd suggest as future changes:
1. Expand the store circular to include more of the Smart Savings items. It will make for more thorough coupon matching.
2. Expand their social media profile and start to work with frugal bloggers on a regular basis.
3. The website could be a lot more user friendly.
4. Printable coupons and a partnership with Cellfire.com.
5. E-coupons and/or mobile coupons that can be scanned straight from a smartphone.
6. Even though I could effectively plan a party and shop there, Costco still has a slight edge in that I can order a custom cake, the baked goods selection is huge and I can bring home a hot meal or heat and eat meal.
I forgot to ask Chris (who was super helpful) about their coupon policies. I'd like to know two things:
1. How they handle a coupon that is more than the cost of the item eg: if I have a $1 off coupon for a .99 item, will they adjust the coupon down to be .99 or will I get the penny overage?
2. Are shoppers allowed to use multiple coupons for the same item in one transaction eg: I buy 8 boxes of granola bars and have 8 coupons, will I have to make separate purchases? (some Target stores do this and it's a HUGE turnoff)
I'm really impressed with the changes I saw and will be following the progress to see what other ways Smart and Final Extra will be improving their stores.
How about you? Have you shopped there recently? What did you think of the store and do you have any suggestions to add?
*Thank you to Smart and Final Extra for the gift card used to make my purchases. I'm not being monetarily compensated for this post. The gift card did not influence my opinion of the store.